Frequently asked
Straight answers about how campaigns run.
Platforms, lead quality, budgets, reporting and ways of working — without vague promises.
FAQ
Questions we hear often.
Google Ads (search, performance max, display and YouTube), Meta (Facebook and Instagram), LinkedIn ads and, where the audience justifies it, other paid social and native platforms. We recommend the mix based on where your qualified enquiries are most likely to come from rather than running everything at once.
We agree the definition with you before launch: the criteria that make an enquiry worth your sales team's time — budget, intent, geography, service fit or company type. That definition then drives targeting, form design, tracking and how we judge each campaign.
No. No ethical agency can guarantee a fixed number of leads or conversions, because results depend on market demand, offer, pricing, competition and follow-up. What we commit to is a clear plan, proper conversion tracking, disciplined testing of audiences and creative, and continuous optimisation with honest reporting on what is and isn't working.
Ad spend is always separate from our fees and stays in your own ad accounts, so you keep ownership of the data and history. We recommend a starting budget based on your objective and market, then adjust allocation as we see which campaigns earn more.
Spend by channel, conversions and leads tracked against the agreed definition, cost per lead or acquisition, creative and audience performance, landing-page behaviour, and a plain-language summary of what we changed, what we learned and what happens next.
Both. Performance marketing, lead generation, social and SEO work best as monthly retainers with a fixed scope, because optimisation compounds over time. Single campaigns, landing pages, identity or website projects are scoped as one-off engagements and can hand over to a retainer afterwards.
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